3/1/2024 0 Comments Vera bradley outletTwenty-year-old Natalie Schulz, a first timer from Ohio and a Verizon customer, was done snap chatting and sharing #VB selfies on her phone. Natalie Schulz sorts through her finds at the Vera Bradley Outlet Sale. While shoppers snap and share photos of their buys via Instagram and Snapchat, it’s also clear that the smartphone becomes a quick tool for sharing - but the hard work occurs on the coliseum floor behind the double line for the physical “sorting.” Point of sale registers are also ready with clerks using bar code scanners for those items that just happen to lose their tags along the sales floor trek. Shoppers are kept occupied in long check-out lines with Vera videos. Sale items and specials are announced over a sound system. The well-prepared Vera Bradley crew monitors social media with Sprout Social, watching and responding to #VBOS15 posts throughout the day - a feat in and of itself with more than 76,500 followers on Twitter. Shoppers plan ahead for the sale and use their smartphones to navigate. But this is an event that is also carefully regimented, planned and managed with the precision of a military drill at the Allen County War Memorial Coliseum. Like many crowding the coliseum on the first day of this mega sale, everyone was aware of the bargains inside, marking items as much as 75% off. Napping Noah, who failed to be rattled from his hibernating state, already had his blue Vera Bradley diaper bag packed full for unexpected contingencies. ![]() Kate Galeana and her son Noah prepare for the Vera Bradley Outlet Sale. Armed with her Verizon iPhone 6, she was rocking her game plan with her mom and reviewing the floor map to tackle her first item - Vera’s signature cases for her smartphone. Tickets are time stamped for arrival and departure for a shopper’s slotted time. Kate Galeana, a new mom with 10-week-old son Noah in tow from Michigan, was one of the first in line for the second wave of shoppers. Women at this sale are wheeling around their favorite patterned pieces like airport travel pros.įans generally come to this Paisley Extravaganza from all 50 states - a statistic that’s tracked every year. Miller founded the company after vacationing in 1982 and noticing an abundance of not-so-pretty luggage. Vera Bradley co-founders Barbara Bradley Baekgaard and Patricia R. The five-day April event (taking place April 8-12) featuring iconic fabric totes, purses, beach towels, hair pins, Christmas ornaments, luggage, bedspreads, stationery (and more) in Fort Wayne, IN draws up to 60,000 people annually and drops up to $6 million into the local economy. This Hoosier company is well prepared for the annual Indiana pilgrimage known as the Vera Bradley Outlet Sale. Visit any of our Factory Outlet Store locations to shop exclusive patterns and styles.Tickets sell out early. According to the Fort Wayne/Allen County Convention and Visitors Bureau, this tourism surge generates an economic boost of more than $5 million for the local community.įor information and updates, visit and follow on Instagram and Facebook. The Vera Bradley Annual Outlet Sale consistently attracts 40,000+ shoppers, representing nearly every state and several countries. Qualified motorcoach and bus tour operators can contact Visit Fort Wayne, the Fort Wayne/Allen County Convention and Visitors Bureau, at (260) 424-3700 for group tour information. Vera Bradley Annual Outlet Sale tickets can be purchased at authorized Ticketmaster locations and the Allen County War Memorial Coliseum Ticket Office beginning on February 20 th 2024. ![]() The last two days of the Sale will be open to the public with no ticket required to enter. ![]() The first three days of the Vera Bradley Annual Outlet Sale (the “Sale”) will offer multiple ticketed sessions for shoppers to take advantage of the best selection of Vera Bradley handbags, travel items, accessories, stationery and luggage in a variety of current and retired patterns along with bracelets and other items from VRA-owned lifestyle brand Pura Vida. (Nasdaq: VRA) today announced that Vera Bradley, its iconic American bag and luggage lifestyle brand, will host its 38 th Annual Outlet Sale event at the Allen County War Memorial Coliseum in Fort Wayne, Ind.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |